jon4growth

Vibe Marketer becomes #1 new marketing role

AI is reshaping marketing.

Aug 28 • 

Jonathan Martinez

9

July 2025

Building an AI-enabled marketing team

A guide for marketing execs

Jul 3 • 

Jonathan Martinez

7

May 2025

Lessons hitting $1M ARR again

I recently hit the almighty $1M ARR milestone as co-founder at GrowthPair—and since I wrote about this milestone during my last startup journey, I…

May 27 • 

Jonathan Martinez

1

April 2025

Building AdBrownie 0 → 1 as a fun side project

I figured this is a great time to write about AdBrownie, a performance ad library I built last year.

Apr 3 • 

Jonathan Martinez

March 2025

New favorite b2b ad format

I’m always first in line whenever a platform drops a new ad format.

Mar 13 • 

Jonathan Martinez

4

Slow sustainable growth > fast inefficient growth

I hit $1M ARR in record time with my last startup, but looking back, I’m not sure it was worth the initial high or the speed.

Mar 3 • 

Jonathan Martinez

2

February 2025

Why marketers must stay close to customers

It’s not enough to just chat with the product team about what’s working and what’s not.

Feb 24 • 

Jonathan Martinez

November 2024

August 2024

announcing my new startup

That didn’t take long.

Aug 5, 2024 • 

Jonathan Martinez

1

May 2024

The best ads don’t look like ads

I’ve wanted to write about this topic, ever since posting the following tweet on X (or back then, good ol’ Twitter) in 2022. @jon4growth X tweet from…

May 14, 2024 • 

Jonathan Martinez

1

April 2024

How to delegate to virtual assistants correctly

Outsourcing isn’t new.

Apr 16, 2024 • 

Jonathan Martinez

1

How to design world-class performance ads

What initially sparked my love for growth marketing were performance ads, and they still remain my favorite growth pillar.

Apr 2, 2024 • 

Jonathan Martinez

1

1