What initially sparked my love for growth marketing were performance ads, and they still remain my favorite growth pillar. Back in 2008, when I was just a high school student creating YouTube videos out of my childhood bedroom, I was introduced to Google AdSense as a way to earn money with ads placed on my videos. I had to learn all of the fancy-sounding metrics such as CPM (cost per thousand impressions) and I loved the numbers. It was like a pilot in love with his cockpit, full of toggles and dials.
Good read.