They say pressure makes diamonds – I’d say that the same is true for recessions creating amazing startups. Airbnb, Uber, and Groupon are great examples of companies that emerged during the recession in 2008. How does one build, scale, and navigate the headwinds of a recession when consumer behavior dramatically changes? Not to mention the complexities in 2022, such as privacy degradation (i.e., Apple’s ATT) and post-COVID behavioral shifts.
Growth marketing during a recession
Growth marketing during a recession
Growth marketing during a recession
They say pressure makes diamonds – I’d say that the same is true for recessions creating amazing startups. Airbnb, Uber, and Groupon are great examples of companies that emerged during the recession in 2008. How does one build, scale, and navigate the headwinds of a recession when consumer behavior dramatically changes? Not to mention the complexities in 2022, such as privacy degradation (i.e., Apple’s ATT) and post-COVID behavioral shifts.