You need to add some friction to your growth funnel
jon4growth.substack.com
A bit of friction in your growth funnel is a good thing. There, I said it. In fact, I will go even further and declare that some amount of friction in this area is great! One of the biggest misconceptions when it comes to user experience is that we must eliminate as many questions and barriers as possible to be the gold standard. That is a false conclusion. In fact, without even realizing it, most of today’s hottest startups have added friction to their onboarding flows to improve their users’ end-experiences.
You need to add some friction to your growth funnel
You need to add some friction to your growth…
You need to add some friction to your growth funnel
A bit of friction in your growth funnel is a good thing. There, I said it. In fact, I will go even further and declare that some amount of friction in this area is great! One of the biggest misconceptions when it comes to user experience is that we must eliminate as many questions and barriers as possible to be the gold standard. That is a false conclusion. In fact, without even realizing it, most of today’s hottest startups have added friction to their onboarding flows to improve their users’ end-experiences.