“Fractional CMO” (fCMO) has been a term exploding in the growth world in the last year. In short, an fCMO is a marketing executive who provides marketing advisory to startups on a temporary basis. Every recent article you will read on fCMOs tells you all the reasons why you should hire one. However, in this article I intend to play devil’s advocate and share with you the other side of the coin.
You don't need a fractional CMO early on
You don't need a fractional CMO early on
You don't need a fractional CMO early on
“Fractional CMO” (fCMO) has been a term exploding in the growth world in the last year. In short, an fCMO is a marketing executive who provides marketing advisory to startups on a temporary basis. Every recent article you will read on fCMOs tells you all the reasons why you should hire one. However, in this article I intend to play devil’s advocate and share with you the other side of the coin.