Threads (by Meta) is the perfect case study on how top of funnel numbers can make things look much rosier than they actually are. Shortly after surpassing 100 million users during launch week, Similarweb reported that time spent on the app dropped by more than 50% from 20 minutes to 8 minutes. While I’m not saying that Threads was a huge bust, it does show that the metrics which really matter are often overlooked by startups.
Why your top of funnel metrics are misleading
Why your top of funnel metrics are misleading
Why your top of funnel metrics are misleading
Threads (by Meta) is the perfect case study on how top of funnel numbers can make things look much rosier than they actually are. Shortly after surpassing 100 million users during launch week, Similarweb reported that time spent on the app dropped by more than 50% from 20 minutes to 8 minutes. While I’m not saying that Threads was a huge bust, it does show that the metrics which really matter are often overlooked by startups.