I am lucky enough to have worked for a myriad of companies that ranged from corporate giants like Uber and Coinbase, to smaller startups being run right out of private residences in Silicon Valley. One of the largest differentiators between these companies was their respective emphases on conversion rate optimization (CRO). The initial focus for smaller startups is typically on the growth pillars, such as paid acquisition or starting up a lifecycle email program. By contrast, larger companies have dedicated teams in place for managing and implementing their CRO efforts, alongside all their other activities.
Why your startup should prioritize CRO early on
Why your startup should prioritize CRO early…
Why your startup should prioritize CRO early on
I am lucky enough to have worked for a myriad of companies that ranged from corporate giants like Uber and Coinbase, to smaller startups being run right out of private residences in Silicon Valley. One of the largest differentiators between these companies was their respective emphases on conversion rate optimization (CRO). The initial focus for smaller startups is typically on the growth pillars, such as paid acquisition or starting up a lifecycle email program. By contrast, larger companies have dedicated teams in place for managing and implementing their CRO efforts, alongside all their other activities.