If you’re not imitating what industry leaders are already doing in your vertical as a startup, you’re going to be adding months and possibly years of unnecessary testing to your timeline. This is the reason it’s imperative to imitate as a startup. To be clear, I’m not stating that you should be copying your competitors’ website designs and print copy word for word. When you look at an early Uber or Lyft, they were known for notoriously copying each other on offers, features and more. A recent look at Instagram reveals how they’ve added new features to their product over the last few years to fend off competitors such as Snapchat (Stories) and TikTok (Reels). Instagram is a multibillion-dollar company today and they’re still reaping the benefits from imitation! However, it’s even more critical for startups to imitate than established players.
Why early-stage startups must imitate early on
Why early-stage startups must imitate early…
Why early-stage startups must imitate early on
If you’re not imitating what industry leaders are already doing in your vertical as a startup, you’re going to be adding months and possibly years of unnecessary testing to your timeline. This is the reason it’s imperative to imitate as a startup. To be clear, I’m not stating that you should be copying your competitors’ website designs and print copy word for word. When you look at an early Uber or Lyft, they were known for notoriously copying each other on offers, features and more. A recent look at Instagram reveals how they’ve added new features to their product over the last few years to fend off competitors such as Snapchat (Stories) and TikTok (Reels). Instagram is a multibillion-dollar company today and they’re still reaping the benefits from imitation! However, it’s even more critical for startups to imitate than established players.