CTR. CVR. CPM. IPM. CPA. LTV. It’s easy to get lost in the myriad of acronyms and metrics that measure growth. After all, growth marketing is an intensely data driven subject, so there are metrics for absolutely everything. I am constantly fielding questions on which metrics are the most valuable to track.
Which Growth Metrics Actually Matter?
Which Growth Metrics Actually Matter?
Which Growth Metrics Actually Matter?
CTR. CVR. CPM. IPM. CPA. LTV. It’s easy to get lost in the myriad of acronyms and metrics that measure growth. After all, growth marketing is an intensely data driven subject, so there are metrics for absolutely everything. I am constantly fielding questions on which metrics are the most valuable to track.