You manage to acquire millions of users. Amazing. 999,999 of them don’t make it through the funnel or churn. Now that’s not so amazing. That’s an extreme example but it shows why optimizing your growth funnel is crucial during the early stages. What does a general growth funnel look like? Although this will vary between startups, at the core, it consists of three major pillars: acquisition, activation, and retention. I won’t go through each of these pillars in depth (there are many columns on this); however, I will be going through some key optimization concepts.
Optimizing your growth funnel
Optimizing your growth funnel
Optimizing your growth funnel
You manage to acquire millions of users. Amazing. 999,999 of them don’t make it through the funnel or churn. Now that’s not so amazing. That’s an extreme example but it shows why optimizing your growth funnel is crucial during the early stages. What does a general growth funnel look like? Although this will vary between startups, at the core, it consists of three major pillars: acquisition, activation, and retention. I won’t go through each of these pillars in depth (there are many columns on this); however, I will be going through some key optimization concepts.