Offer something free in your B2B paid acquisition efforts
jon4growth.substack.com
In 1915, Gillette offered free safety razors to U.S. soldiers shipping out to the European battlefields of the First World War. This simple act of marketing led to significantly increased brand awareness on the part of millions of American ‘doughboys’, who subsequently continued purchasing Gillette products after they had returned home from the Great War. There have been many other historical instances where world-famous companies have offered something free to kickstart what became a lifelong relationship with their customers.
Offer something free in your B2B paid acquisition efforts
Offer something free in your B2B paid…
Offer something free in your B2B paid acquisition efforts
In 1915, Gillette offered free safety razors to U.S. soldiers shipping out to the European battlefields of the First World War. This simple act of marketing led to significantly increased brand awareness on the part of millions of American ‘doughboys’, who subsequently continued purchasing Gillette products after they had returned home from the Great War. There have been many other historical instances where world-famous companies have offered something free to kickstart what became a lifelong relationship with their customers.