What many data-driven startups have uncovered is that having one single onboarding experience can ultimately make or break them. This is what I call the Single Onboarding Misconception. Take Twitter as a prime example of a company that has spent countless resources to perfect their onboarding flow so that it’s unique for every user. Upon signing up, the site asks the new user to select people they are interested in following. Immediately, they can have a rich feed that’s custom tailored to their liking. This is no different for any other B2C or B2B startup.
Just having one onboarding experience is flawed
Just having one onboarding experience is…
Just having one onboarding experience is flawed
What many data-driven startups have uncovered is that having one single onboarding experience can ultimately make or break them. This is what I call the Single Onboarding Misconception. Take Twitter as a prime example of a company that has spent countless resources to perfect their onboarding flow so that it’s unique for every user. Upon signing up, the site asks the new user to select people they are interested in following. Immediately, they can have a rich feed that’s custom tailored to their liking. This is no different for any other B2C or B2B startup.