Invest in your startup’s short-form video and TikTok growth strategy
jon4growth.substack.com
Video content is King. There’s no denying the dramatic increase in video consumption across the globe. According to InVideo, individual Internet consumers spent 1 hour and 40 minutes per day watching videos in 2022. TikTok, in combination with COVID-19 lockdowns that began in 2020, created a perfect storm for the endless scrolling of quick entertaining and informative video content. What we in the industry didn’t know in those early days was whether short-form video content was here to stay once the lockdowns ended. It is my argument that short-form video is here to stay and in a big way.
Invest in your startup’s short-form video and TikTok growth strategy
Invest in your startup’s short-form video and…
Invest in your startup’s short-form video and TikTok growth strategy
Video content is King. There’s no denying the dramatic increase in video consumption across the globe. According to InVideo, individual Internet consumers spent 1 hour and 40 minutes per day watching videos in 2022. TikTok, in combination with COVID-19 lockdowns that began in 2020, created a perfect storm for the endless scrolling of quick entertaining and informative video content. What we in the industry didn’t know in those early days was whether short-form video content was here to stay once the lockdowns ended. It is my argument that short-form video is here to stay and in a big way.