They’ve made waves on every screen at this point and have been sponsored by nearly every major brand, from Charli D’Amelio x Hollister to MrBeast x Honey. And they’re only multiplying. Meet the secret weapon in your growth marketing arsenal: influencers. When companies think of how to rapidly increase their reach and revenue, paid acquisition is predominantly always at the top of the list as the primary method to accomplishing this. Along with paid acquisition, there are many other important pillars in a growth marketing engine, such as leveraging lifecycle marketing, cultivating organic reach via SEO, and doing later-stage brand marketing. However, an often overlooked tactic for early-stage brands is influencer marketing, for a variety of reasons. If the value and power of influencer marketing was widespread knowledge, we would see more of an uptick. And it also doesn’t help that we have a supply-constrained pool of marketers who understand how to unlock this lever.
Influencers: the Secret Growth Weapon
Influencers: the Secret Growth Weapon
Influencers: the Secret Growth Weapon
They’ve made waves on every screen at this point and have been sponsored by nearly every major brand, from Charli D’Amelio x Hollister to MrBeast x Honey. And they’re only multiplying. Meet the secret weapon in your growth marketing arsenal: influencers. When companies think of how to rapidly increase their reach and revenue, paid acquisition is predominantly always at the top of the list as the primary method to accomplishing this. Along with paid acquisition, there are many other important pillars in a growth marketing engine, such as leveraging lifecycle marketing, cultivating organic reach via SEO, and doing later-stage brand marketing. However, an often overlooked tactic for early-stage brands is influencer marketing, for a variety of reasons. If the value and power of influencer marketing was widespread knowledge, we would see more of an uptick. And it also doesn’t help that we have a supply-constrained pool of marketers who understand how to unlock this lever.