This was the question I had to answer when kickstarting the first paid acquisition campaigns at Postmates back in 2018. Long before we received our massive funding infusion, eventually totaling to $763M through six rounds, I was responsible for creating a strategy that would provide us with valuable learnings and be as efficient as possible.
How to spend your first $10K on paid ads
How to spend your first $10K on paid ads
How to spend your first $10K on paid ads
This was the question I had to answer when kickstarting the first paid acquisition campaigns at Postmates back in 2018. Long before we received our massive funding infusion, eventually totaling to $763M through six rounds, I was responsible for creating a strategy that would provide us with valuable learnings and be as efficient as possible.