“Above the fold” is something you’ve likely heard, if you’ve ever designed a landing page with a growth marketer. Where does it come from? Newspapers. Editors have always saved this coveted space for their lead stories, because it’s what readers can see, when the papers are folded on the newsstand. The “above the fold” expression has carried over into growth marketing. With landing pages, growth marketers have made sure to keep key content above the point where you need to start scrolling.
How to design a world-class landing page
How to design a world-class landing page
How to design a world-class landing page
“Above the fold” is something you’ve likely heard, if you’ve ever designed a landing page with a growth marketer. Where does it come from? Newspapers. Editors have always saved this coveted space for their lead stories, because it’s what readers can see, when the papers are folded on the newsstand. The “above the fold” expression has carried over into growth marketing. With landing pages, growth marketers have made sure to keep key content above the point where you need to start scrolling.