Since the early days of growth marketing, data has played a critical component of this craft. From being able to pinpoint the time of day when users convert best on Facebook (or as the company is now known, Meta), to testing the best email subject lines and ongoing debate of whether to use emojis or not, or hyper-analyzing each step of the product funnel to eliminate drop-off with various tests. This is all changing, because of our shift to a privacy-centric world. Companies like Apple are now enforcing stricter user-level data sharing, and states are increasingly looking towards privacy laws like the California Consumer Privacy Act (CCPA), which gives consumers more control over the personal information which businesses can collect.
Future of Data and Growth Marketing
Future of Data and Growth Marketing
Future of Data and Growth Marketing
Since the early days of growth marketing, data has played a critical component of this craft. From being able to pinpoint the time of day when users convert best on Facebook (or as the company is now known, Meta), to testing the best email subject lines and ongoing debate of whether to use emojis or not, or hyper-analyzing each step of the product funnel to eliminate drop-off with various tests. This is all changing, because of our shift to a privacy-centric world. Companies like Apple are now enforcing stricter user-level data sharing, and states are increasingly looking towards privacy laws like the California Consumer Privacy Act (CCPA), which gives consumers more control over the personal information which businesses can collect.