When Mark Zuckerberg starts posting homemade videos on his couch answering questions about Quest on Twitter, the world goes on notice. This is a great example of founder-led marketing. Truthfully, this strategy is something that various startups, especially B2B SaaS, have been employing for the past few years in droves.
Every Startup Needs Founder-Led Marketing
Every Startup Needs Founder-Led Marketing
Every Startup Needs Founder-Led Marketing
When Mark Zuckerberg starts posting homemade videos on his couch answering questions about Quest on Twitter, the world goes on notice. This is a great example of founder-led marketing. Truthfully, this strategy is something that various startups, especially B2B SaaS, have been employing for the past few years in droves.