The last few articles I’ve written have been very specific and about iOS14, so I’ve decided to widen the lens and write more broadly about how anyone can run incrementality testing. This is a concept that I find to be immensely pivotal for any growth engine. In a sense, this is connected with iOS14 as more of these tests will be paramount to validate paid channels + campaigns with attribution degradation. This test — plain and simple — allows companies and growth teams to determine the effectiveness of their growth marketing initiatives.
Incrementality Testing. Why?
Incrementality Testing. Why?
Incrementality Testing. Why?
The last few articles I’ve written have been very specific and about iOS14, so I’ve decided to widen the lens and write more broadly about how anyone can run incrementality testing. This is a concept that I find to be immensely pivotal for any growth engine. In a sense, this is connected with iOS14 as more of these tests will be paramount to validate paid channels + campaigns with attribution degradation. This test — plain and simple — allows companies and growth teams to determine the effectiveness of their growth marketing initiatives.