Creative is your new targeting lever on paid social
jon4growth.substack.com
Gone are the days of 20 Meta campaigns testing various demographic filters, interest layers and lookalike audiences. Paid social channels’ algorithms armed with their first-party data have become so strong that they have essentially made targeting filters irrelevant.
Creative is your new targeting lever on paid social
Creative is your new targeting lever on paid…
Creative is your new targeting lever on paid social
Gone are the days of 20 Meta campaigns testing various demographic filters, interest layers and lookalike audiences. Paid social channels’ algorithms armed with their first-party data have become so strong that they have essentially made targeting filters irrelevant.