You’ve launched a few paid acquisition channels, and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! But when you start ramping up, having a growth marketing tech stack (which we’ll refer to as “growth stack” for the rest of this column), becomes increasingly vital. Every startup with a successful growth program has factored in this foundational piece as a part of their overall strategy. They’ve also had a proper understanding and implementation of their growth stack.
A Lean Startup's Growth Tech Stack
A Lean Startup's Growth Tech Stack
A Lean Startup's Growth Tech Stack
You’ve launched a few paid acquisition channels, and are now starting to see your first leads trickle in. Maybe you’ve even set up a drip campaign to convert these leads into paid subscriptions. Amazing! But when you start ramping up, having a growth marketing tech stack (which we’ll refer to as “growth stack” for the rest of this column), becomes increasingly vital. Every startup with a successful growth program has factored in this foundational piece as a part of their overall strategy. They’ve also had a proper understanding and implementation of their growth stack.