Despite major economic headwinds stemming largely from high interest rates, global advertising spend is still on pace to grow 4.4% in 2023 and 8.2% in 2024, according to marketing firm WARC’s Global Ad Spend Outlook 2023/2. I’ve spent the majority of 2023 scaling Virtualis (acquired December), but have still kept a pulse on trends, while also leading our marketing efforts. It was necessary for my startup to stay on top of new AI tools such as Synthesia (used to create lifelike videos) or Midjourney (used to build entirely new brand images). As a marketer or founder, you have to keep up with the latest trends or risk being left in the dust by new and budding startups.
2024 Growth Predictions
2024 Growth Predictions
2024 Growth Predictions
Despite major economic headwinds stemming largely from high interest rates, global advertising spend is still on pace to grow 4.4% in 2023 and 8.2% in 2024, according to marketing firm WARC’s Global Ad Spend Outlook 2023/2. I’ve spent the majority of 2023 scaling Virtualis (acquired December), but have still kept a pulse on trends, while also leading our marketing efforts. It was necessary for my startup to stay on top of new AI tools such as Synthesia (used to create lifelike videos) or Midjourney (used to build entirely new brand images). As a marketer or founder, you have to keep up with the latest trends or risk being left in the dust by new and budding startups.