2023 growth marketing predictions: AI, short-form video, TikTok, and more
jon4growth.substack.com
If 2022 taught us anything in the growth marketing world, it’s that automation is coming and it will be here to stay. Platforms like Meta and Google are removing ever more controls from advertisers and automating campaign creation. While in some ways these are positive changes, they also mean that there will be significantly fewer targeting levers to outduel competition with. In addition, startups such as Jasper AI and Synthesia are leveraging artificial intelligence to help startups quickly create copy for blog articles or videos for their YouTube channels.
2023 growth marketing predictions: AI, short-form video, TikTok, and more
2023 growth marketing predictions: AI…
2023 growth marketing predictions: AI, short-form video, TikTok, and more
If 2022 taught us anything in the growth marketing world, it’s that automation is coming and it will be here to stay. Platforms like Meta and Google are removing ever more controls from advertisers and automating campaign creation. While in some ways these are positive changes, they also mean that there will be significantly fewer targeting levers to outduel competition with. In addition, startups such as Jasper AI and Synthesia are leveraging artificial intelligence to help startups quickly create copy for blog articles or videos for their YouTube channels.