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Incrementality Testing. Why?
The last few articles I’ve written have been very specific and about iOS14, so I’ve decided to widen the lens and write more broadly about how anyone…
Jonathan Martinez
Jun 30, 2021
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Incrementality Testing. Why?
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2021 & Growth Marketing
2021 & Growth Marketing When we look back at 2020 from a growth marketing lens — CPM decreases at the onset of COVID, TikTok’s surge in popularity and…
Jonathan Martinez
Dec 24, 2020
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2021 & Growth Marketing
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Impactful Strategies Amid iOS14
After writing about the implications of iOS14 on the mobile advertising ecosystem, I got many requests to write about impactful strategies that can be…
Jonathan Martinez
Feb 17, 2021
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Impactful Strategies Amid iOS14
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What iOS14 Means For Mobile Advertising
After writing my first article on the predictions I had for growth marketing in 2021, I started to ponder what I should write about next. It didn’t take…
Jonathan Martinez
Jan 12, 2021
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What iOS14 Means For Mobile Advertising
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Building a growth marketing team the right way
Your startup is now ready to scale but the missing ingredient is the new staffing needed to fuel that rapid growth. Whether you just secured some VC…
Jonathan Martinez
Feb 20
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Building a growth marketing team the right way
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Why early-stage startups must imitate early on
If you’re not imitating what industry leaders are already doing in your vertical as a startup, you’re going to be adding months and possibly years of…
Jonathan Martinez
Mar 21
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Why early-stage startups must imitate early on
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2023 growth marketing predictions: AI, short-form video, TikTok, and more
If 2022 taught us anything in the growth marketing world, it’s that automation is coming and it will be here to stay. Platforms like Meta and Google are…
Jonathan Martinez
Feb 6
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2023 growth marketing predictions: AI, short-form video, TikTok, and more
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5 Steps to Teach Yourself Growth Marketing (Part I)
Without customers there is no business. So how does an owner drive new customers to their startup, or keep existing ones engaged? The answer is simple…
Jonathan Martinez
Jan 9
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5 Steps to Teach Yourself Growth Marketing (Part I)
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5 Steps to Teach Yourself Growth Marketing (Part III)
Without customers there is no business. So how does an owner drive new customers to their startup, or keep existing ones engaged? The answer is simple…
Jonathan Martinez
Jan 30
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5 Steps to Teach Yourself Growth Marketing (Part III)
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5 Steps to Teach Yourself Growth Marketing (Part IV)
Without customers there is no business. So how does an owner drive new customers to their startup, or keep existing ones engaged? The answer is simple…
Jonathan Martinez
Feb 1
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5 Steps to Teach Yourself Growth Marketing (Part IV)
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5 Steps to Teach Yourself Growth Marketing (Part II)
Without customers there is no business. So how does an owner drive new customers to their startup, or keep existing ones engaged? The answer is simple…
Jonathan Martinez
Jan 17
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5 Steps to Teach Yourself Growth Marketing (Part II)
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Growth Hacking is Really Growth Testing – with Examples
Who knew that the 2010 term coined by Sean Ellis, the first marketer at Dropbox, would ultimately become commonplace in 2022? Considering growth…
Jonathan Martinez
Oct 18, 2022
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Growth Hacking is Really Growth Testing – with Examples
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