jon4growth

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Offer something free in your B2B paid acquisition efforts
In 1915, Gillette offered free safety razors to U.S. soldiers shipping out to the European battlefields of the First World War. This simple act of…
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Jonathan Martinez
Web3 startup marketing without proven playbooks
It’s no secret that web3 startups have been gaining momentum over the last 18 months. If there’s one clear indicator of this momentum, it’s VC funding…
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Jonathan Martinez
B2B startups need full-funnel growth strategies
Your prospect clicks on an ad. They purchase. All B2B founders know this is something of a grand illusion and would be utopian, if this was the reality…
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Jonathan Martinez
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Paid acquisition = #1 way to find product-market fit
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Incrementality Testing. Why?
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You need to add some friction to your growth funnel
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The 3 stages of building world-class growth funnels
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You might be spending too much on paid acquisition
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5 tips for building a world-class global startup team
In the last 12 months I have been fortunate to have gone from an initial co-founding team of three to hiring 30 talented individuals to join my startup…
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Jonathan Martinez
5 growth lessons learned scaling from $1M to $2M ARR
Building a startup from its very foundation and scaling it to the first major milestone is exhilarating, but ramping is even more validating showing…
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Jonathan Martinez
Creative is your new targeting lever on paid social
Gone are the days of 20 Meta campaigns testing various demographic filters, interest layers and lookalike audiences. Paid social channels’ algorithms…
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Jonathan Martinez
Content marketing is worthless without a distribution engine
You write a blog. You publish. Your effort ends there. This is what I’d classify as old-school content marketing, which is now worthless without a…
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Jonathan Martinez
You don't need a fractional CMO early on
“Fractional CMO” (fCMO) has been a term exploding in the growth world in the last year. In short, an fCMO is a marketing executive who provides…
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Jonathan Martinez
Ultimate guide to hiring a head of growth
The waters are never calm when scaling a startup. In fact, they are typically quite choppy. However, by making the correct hire in the Head of Growth…
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Jonathan Martinez
Don't wait to identify your customer personas
One of the biggest mistakes startups can make at an early stage is not identifying their ideal customer personas (ICP). It is perfectly sensible though…
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Jonathan Martinez
jon4growth
jon4growth
Your (newly favorite :)) column with tactical advice on startup growth.
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